The work
Every one had a problem first.
8Client
10Concept
A dead domain. No viewport tag. A menu that only existed in an Instagram caption. Each piece opens with what was actually wrong, then what changed and what it measured afterwards.
A note on the ten
Ten of these are concept builds. The brief was real — a real business, a real problem, a real market — but the name, logo and photographs were changed before publishing. Nothing here carries a client’s identity without their written permission.
Bajada Coffee
Concept build NO_SCHEMA — the menu is a PDF, every price a picture
Cinder Row
Concept build NO_SITE — 17k followers, nowhere to see the menu
Kestrel Detail Co.
Concept build NO_SITE — two detailers booking from a bio link
Gridline Paving Co.
Concept build CINEMATIC — one photograph, the camera moves in
Kerfwell Builders
Concept build CINEMATIC — one photograph, the camera pulls back
Vela
Concept build NO_SITE — 93 of 603 have nothing at all
Rosalita’s Cocina
Concept build SOCIAL_ONLY — 212 reviews, no website
Salt & Pine
Concept build NO_CLICK_CALL — nothing tappable on a phone
Marigold Bakehouse
Concept build NO_VIEWPORT — laid out at 980px, then shrunk
Nightjar Pizza
Concept build DEAD_DOMAIN — expired, re-registered
Top Notch Car Wash
Client work WordPress · Elementor
Snuggle Duds
Client work Shopify · Liquid · collection-led navigationAlso shipped
Client work that is live but not yet photographed for this page. Several other projects were built under NDA with agencies and can’t be shown at all.
One Complete CompositeNorth Wales · 2025Construction · WordPressVisit →
Sentinel Storage SecurityAustralia · 2024Corporate · WordPress, PHPVisit →
Nerds CollectiveUnited Kingdom · 2024Agency · WordPress, GSAPVisit →
Comerix2024SaaS · WordPress, FigmaVisit →
Ari Ceylon ToursSri Lanka · 2024Travel · WordPress, bookingVisit →
The AvenueColombo · 2024Restaurant · WordPressVisit →